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HAWAII
The first Aloha Festivals took place in 1946, when a group of Hawaiians staged a cultural celebration reminiscent of the Makahiki season of ancient Hawaii. The group wanted to honor Hawaii’s special heritage and celebrate the aloha spirit that the Islands are widely known for. The initial festival—it was called “Aloha Week” at the time—included a parade, pageants, hula shows and services at Kawaiahao Church in Honolulu. Expanded to the Aloha Festivals in 1991, the event now encompasses some 300 events on six islands spanning a two-month period. Nearly 30,000 volunteers work together to stage the various events, which are attended by nearly a million people each year. |